The psychology behind product design
Studies show that as much as 90+ percent of a buying decision is based on emotions. This is why brands agonize over various design elements … Read More
Insights, Dispensed
Iridya Ensures Precise Dosage, Drop After Drop
If you’ve ever used an eye dropper before, chances are you missed at least one of your eyes completely on the first try or dispensed … Read More
Raising a product category’s price ceiling through product design
Have the aisles at your local grocery store seemed like they were closing in on you? The feeling might not be all in your head. … Read More
A Different Approach to Creative Briefs
By Brandon Ramsuer, Design Strategist You don’t know what you don’t know. It’s true across all aspects of life, and designing a product is no … Read More
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses … Read More
Closures: current trends and what’s next
Closures are a line of our product suite that can be used by most of our customers across the different markets we serve, including home … Read More
Stand out from the crowd and increase brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are … Read More
Consumer insights on sustainable fragrance packaging and the development of Melodie Pirouette
The Silgan Dispensing brand promise of being your partner for the new marketplace to help you deliver better experiences to your customers isn’t just a … Read More
The rise of self-care and #shelfies and their impact on packaging design
By Olga Bates Manager, Marketing Insights Beauty & Personal Care Silgan Dispensing Systems The personal care industry finally is experiencing a long-awaited shift in how … Read More
Collaboration: the key to package design success
Arguably one of the best qualities in any relationship is collaboration. It allows for shared insights and perspectives to help shape decisions for wider reception. … Read More
ADF/PCD 2018: What We Learned
It’s been several weeks since we got back from PCD/ADF in Paris, and we’re still catching our breath. With more than 7,000 visitors and … Read More
