Insights, Dispensed

ADF/PCD 2018: What We Learned

Corporate sustainability - view from PCD/ADF in Paris Corporate sustainability - view from PCD/ADF in Paris

It’s been several weeks since we got back from PCD/ADF in Paris, and we’re still catching our breath.

With more than 7,000 visitors and 500 vendors, the tradeshow continues to grow and is an incredible reference for our industry. (And Paris isn’t bad either!)

We noticed a few recurring themes at this year’s show, none bigger than sustainability. As brand owners and suppliers continue to make sustainability an integrated part of their corporate responsibility charter, we saw an emphasis on recyclability and refilling.

We also noticed that the show is becoming more of a launchpad for new products.

Among our goals, according to Sandy Gregory, associate marketing director for global beauty and fragrance, was to present Silgan Dispensing System’s new partnership with Neopac in Europe for our integrated airless pump-on-tube solution called Amplify™.

“The response was very positive, especially since Amplify™ is the first airless pump that has been designed specifically to go on a tube,” Gregory said. “Brand owners now have the opportunity to upgrade their products, giving consumers an improved experience through the packaging.”

ADF/PCD continues to attract a wide variety of roles among its visitors, not only in management positions, but also packaging developers. Some are looking for long-term innovation, others are looking for inspiration on packaging upgrades or re-packs and still others are networking and meeting new people.

“A lot of new projects have been generated by the show, either with existing customers or future ones,” Gregory said. “The show has generated a lot of follow-up actions for us, which is always positive. PCD is a great meeting place for multinational teams, and it’s a great venue to meet customers with teams spread out across Europe.”