From Formula Promise to Packaging Performance
Transforming product claims into consumer experience.
Consumer expectations are rising as skincare and body care formulations become more complex. Products must deliver proven performance, convenient application, engaging sensory experiences and more responsible packaging, whether they are purchased in a store or online.
In this video, Etienne Brière, Global Marketing Director, Personal Care at Silgan Dispensing, examines six consumer and formula shifts shaping skincare and body care in 2027. He also considers how packaging can protect formula integrity, support precise dispensing and help transform product claims into consumer experiences.
6 Consumer Shifts and the Future Packaging Must
- Clean Beauty & Wellness: Enable the next generation of natural, oil-based wellness formulations while protecting formula integrity and delivering a seamless daily ritual.
- Solution: LX – oil dispenser
- Multifunctionality: Deliver effortless use, consistent dosing and compatibility with multifunctional formulations.
- Solution: SealPack – lightweight, recyclable roll-on packaging
- Sensoriality Experience: Translate formula texture into a distinctive, premium application experience.
- Solution: Panache® Xtra – ultra-fine mist sprayer orifice
- Trust & Credibility: Protect, minimize contamination and deliver a repeatable dose.
- Solution: DNA35ERA – powerful protection for the most sensitive formulas
- Sustainability: Reduce material use, design for recycling and integrate post consumer recycling.
- Solution: Pearl® 2 – recyclable packaging with LifeCycle™ Technology
- E-commerce Acceleration: Perform on-screen, survive shipment and create confidence before the first dispense.
- Solution: ReVive™ 4cc, fully recyclable dispenser built for e-comm
4 Packaging Imperatives
- Protect formula integrity
- Enhance sensory experience
- Deliver precision dispensing
- Reduce environmental impact
Register and watch the full webinar here: Cosmetics Business Roundtables: Skincare & Body Care Trends for 2027