Silgan Dispensing Helps Seventh Generation IntroduceNew Laundry Dispensing Technology to US Market

RICHMOND, Va. – November 26, 2018 – As a global leader in dispensing solutions, Silgan Dispensing is proud to partner with Seventh Generation on the development of a first-of-its-kind laundry closure that not only supports the brand’s reputation for environmentally friendly products, but also makes doing the laundry as simple as ever.

Seventh Generation has introduced its EasyDose Ultra Concentrated Laundry Detergents, which feature Silgan Dispensing’s new automatic-dosing mechanism that is built directly into the flip cap, the first of its kind in the U.S. laundry market. With one squeeze of the bottle, the EasyDose closure automatically dispenses the correct amount of detergent – without having to pour – each and every time. The closure reduces wasted product and eliminates the drips, spills and mess that often come with doing a load of laundry.

“Seventh Generation has built a reputation for pioneering sustainable products and conserving natural resources,” said Lee Luo, global category development for Silgan Dispensing. “We’re proud to contribute to its success with EasyDose, an easy-to-use closure that ensures the correct amount of detergent time after time without the mess or wasted detergent that accompany washing our clothes.”

The Seventh Generation EasyDose detergents, available on e-commerce sites like and condense 100-ounce detergent containers into a 23-ounce bottles that use 50 percent less water and 60 percent less plastic and is 75 percent lighter than typical 100-ounce containers. The bottle easily can be squeezed with one hand to distribute an accurate amount of detergent. Since no pouring is involved, there is no overuse of product, no leftover product in the pour cup and no mess whatsoever.

For consumers who need an additional “top up” of detergent for a heavy load of laundry, EasyDose will dispense just the right amount of extra detergent into your machine without having to reset the bottle to an upright position. Instead, users can keep the bottle upside down and squeeze to add just the right amount of extra detergent.
“EasyDose assures consumers the dosing, control and convenience they are looking for,” Luo said. “There’s no confusion or guessing about the right amount of detergent, and there’s no mess to clean up, so consumers save time, effort and money.”

Silgan Dispensing is proud to work with Seventh Generation, a company that is dedicated to preserving and nurturing the health of the next seven generations. To learn more about Seventh Generations’s mission, visit the website at

For more information about MeaSURE™, please contact Corporate@SilganDispensing directly.


About Silgan Dispensing
Silgan Dispensing is a leading global supplier of highly engineered triggers, pumps, sprayers and dispensing closure solutions to major branded consumer goods product companies in the home, health and beauty markets. With its breadth and depth of technology, consumer insights and manufacturing expertise, Silgan Dispensing provides innovative and customizable solutions that meet Brand owners’ needs. Whether the application calls for a pump, a sprayer or a custom dispensing device, Silgan Dispensing can tailor our wide-ranging and well-known product portfolio for our customers’ needs. As a leader in global dispensing solutions, Silgan Dispensing is committed to improving both customer experience and its partners’ businesses. Visit for more information.

Media Contacts:

The Hodges Partnership
Sean Ryan

Silgan Dispensing Systems:
Gwynne Teass

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