Richmond, VA — February 5, 2026 – Silgan Dispensing announces Aspire® Chroma, the newest evolution of its Aspire fragrance pump platform designed to unite customizable color, performance and added value for the lifestyle market. Aspire Chroma delivers the elevated spray experience consumers expect from their fragrances, while giving brands the flexibility and choice they need to differentiate on shelf and drive emotional engagement.
Engineered for lifestyle and everyday fragrance lines, Aspire brings a premium sensory experience to products with accessible price points. With its soft, smooth actuation and fine, even spray, Aspire enhances the way fragrance is applied, reinforcing brand storytelling with every touch. The result is a pump that feels refined, controlled and luxurious—further validating Silgan Dispensing’s commitment to designing solutions that deliver value at every moment of use.
Limitless color possibilities
Now, Aspire Chroma brings a bold new dimension to the platform, with fully customizable colors made available through in-house injected PP collars and actuators. The extensive color offering allows brands to build a signature aesthetic, differentiate across product tiers, or create collections inspired by olfactive notes and scent families. Whether used to reinforce a brand identity or spark emotion through unexpected color combinations, the creative possibilities are limitless, including white, previously complicated when using anodized metal components.
Pirouette for refilling
Silgan has chosen to launch Aspire Chroma with the popular Pirouette™ Technology to easily separate the pump from the bottle to enable refilling or recyclability.
“Our in-house molding capabilities enable excellent lead times, responsive service, and design agility,” said Sandy Gregory, Global Marketing Director Fragrance. “Aspire Chroma empowers brands to express themselves visually without compromising on sustainability or performance.”
Aspire Chroma unlocks key advantages for brands:
- Premium Spray Experience: A soft smooth actuation and consistent spray, making even everyday fragrances feel high-end.
- Endless Design Potential: Customizable colors offer a powerful new canvas for visual storytelling, fragrance segmentation and brand identity building.
- Sustainability: Featuring Pirouette Technology to allow for refilling and recycling
- Affordability: Creating a premium solution accessible for lifestyle brands
With Aspire Chroma, Silgan Dispensing continues to marry consumer experience, sustainability and customization, bringing brands the tools they need to stand out beautifully, responsibly, and at scale.
About Silgan Dispensing
Silgan Dispensing is a leading global supplier of highly engineered triggers, pumps, sprayers and dispensing closure solutions to major branded consumer goods product companies in the home, health and beauty markets. With its breadth and depth of technology, consumer insights and manufacturing expertise, Silgan Dispensing provides innovative and customizable solutions that meet Brand owners’ needs. Whether the application calls for a pump, a sprayer, or a custom dispensing device, Silgan Dispensing can tailor our wide-ranging and well-known product portfolio for our customers’ needs. As a leader in global dispensing solutions, Silgan Dispensing is committed to improving both customer experience and our partners’ businesses. Visit www.silgandispensing.com for more information.
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