The retirement of the one-child policy in China has resulted in a baby boom, with up to 30 million new babies expected over the next five years. This, in turn, has led to double-digit growth for baby products in China. We conducted research in Shanghai and Foshan to identify unmet needs, pain points and benefits that would create a better packaging experience.
Our path to baby product insights in China
Participants
40 moms with children from 3 months to 3 years old
Products
Baby Skincare
Baby Toiletries
Methodologies
Digital Diaries
Ethnographies/Shopping Exercise
Focus Groups
OUR FINDINGS
Chinese mothers are looking for packaging that’s both functional and fun
To them, a better dispensing experience is one that:
1
Makes their life easier
Foam consistency is easier to use
Single-handed control so that mom can simultaneously hold baby
2 in 1 product efficacy to shorten bath time
2
Entertains the kids
Bright, eye-catching color that attract kids’ attention
Character shapes that look like a toy
3
Protects their products and their children
Lockable features to prevent leakage child-proof package
Clean dispensing that keeps kids mess-free
Smaller package for on-the-go convenience
Airless feature to protect formulation
4
Maximizes value
Larger sizes for lower purchase frequency
Gets every bit of product out
Can be used by all kids in the family
Looks high-quality
Request a sample of Pearl® Baby Bear
Pearl Baby Bear is our new pump that delivers the emotional and functional benefits that mothers are after.
