Our path to baby product insights in China

The retirement of the one-child policy in China has resulted in a baby boom, with up to 30 million new babies expected over the next five years. This, in turn, has led to double-digit growth for baby products in China. We conducted research in Shanghai and Foshan to identify unmet needs, pain points and benefits that would create a better packaging experience.

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Participants

40 moms with children from 3 months to 3 years old

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Products

Baby Skincare
Baby Toiletries

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Methodologies

Digital Diaries
Ethnographies/Shopping Exercise
Focus Groups

OUR FINDINGS

Chinese mothers are looking for packaging that’s both functional and fun

To them, a better dispensing experience is one that:

1

Makes their life easier

Foam consistency is easier to use

Single-handed control so that mom can simultaneously hold baby

2 in 1 product efficacy to shorten bath time

2

Entertains the kids

Bright, eye-catching color that attract kids’ attention

Character shapes that look like a toy

3

Protects their products and their children

Lockable features to prevent leakage child-proof package

Clean dispensing that keeps kids mess-free

Smaller package for on-the-go convenience

Airless feature to protect formulation

4

Maximizes value

Larger sizes for lower purchase frequency

Gets every bit of product out

Can be used by all kids in the family

Looks high-quality

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Request a sample of Pearl® Baby Bear

Pearl Baby Bear is our new pump that delivers the emotional and functional benefits that mothers are after.

Request Pearl Baby Sample
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